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Reasons Paul Marciano is a Big Name in Fashion Industry

When talking about the fashion industry, you can never fail to mention Paul Marciano and his brothers. After going for a vacation in Los Angles, Paul Marciano realized that it was a great place to set up a fashion company. According to Paul Marciano, the ability to notice a need in the market is the quality that separates successful entrepreneurs from the rest. After realizing that they can make their dream come true in Los Angeles, Paul Marciano and his brothers relocated to LA. In 1981 they started a fashion business known as GUESS. Check this page for more info. about this company.

With the first year of establishment, GUESS recorded great success by making sales of six million dollars. Paul Marciano was the force behind the companys production and advertising strategies. As a result of better marketing and advertising strategies by Paul Marciano, GUESS has been in the top of the fashion industry in America for the last 37 years. This company has brought about a major transformation in the world of fashion. Click on to read more about the transformation Paul Marciano brought in this industry.

Jeans are one of the brand that the company has introduced in the market. It is the first company to design designer jeans. In the 80s, no one would have thought that denim would do well in the market. However, Paul Marciano managed to make denim an attire everyone must have. GUESS managed to become one of the largest jeans wear supplier. The success of this company was brought about by the ability to invent new and better designs. The popularity of the company to manufacture great jeans has not gone down to date.

Many models that were selected to be the GUESS ad campaigns were never known before. This helped to only create a name for the company, but also to the model. With the exposures that GUESS offered these girls, many of them are today international celebrities. It is through Paul Marcianos desire to help upcoming models that this was possible. Marciano had the talent to identifying young models with potential and bringing this potential out of them. Checking here can help you to learn more about Paul Marciano.

There is no doubt that GUESS has managed to attract many different clients who have a good taste for fashion. Today, apart from jeans, GUESS also produces shoes and accessories. This makes sure that their clients can get all that they need in one stop shop.